The implications of this image for cultural studies is based on the idea of the signifier and the signified.The connotation from this image would imply that it is a pipe, but, it is merely a signifier of the signified. Social construction implies that this is a pipe, when in fact it is a representation of a pipe. This pipe is a signifier which is a symbol which in turn represents the signified. The signifier is the physical aspect, a painting of a pipe, representing the signified, the cultural aspect since from the product fo social construction, this object is signified as a pipe.
In the video "Ghetto Delta Airlines", race is portrayed through many aspects. First, the reversal of dialect from the black couple to the white announcer. Second, the dress of the black couple in the opening scene along with the image of the black girls butt and the black man drinking beer as soon as he is in the plane. Later, it shows the black man back home smoking a joint and continuing with the stereotypical dialect coming from the white announcer. Alot of slang terms are used throughout this video also. In the Everest College advertisement, race is portrayed first by having a black speaker, secondly by shooting the video at night outside of what seems to be a lower class parking complex, and by having the announcer speak and dress in a stereotypical way. The commercial is scripted although seems to be just rambling and targeting those people who seem to fit the same stereotype as the announcer. Both videos portray race in very stereotypical ways towards black people by mainly focusing on dialect and appearance.
Cultural studies theorists separate words with capital letters from those without, even when the words in question are not proper nouns, for example, woman vs. Woman. This is done because it is a an example of postmodernism and is shorthand for a ontological viewpoint of postmodernism. The significance of this is that by, for example, changing the first letter of ones last name to lower case rather than uppercase poses the statement of going beyond the critical aspect and embracing multiple identities and the aspect of performance; in a sense ontological meaning " we are postmodernism".
