Question 6

In this American Express commercial featuring Conan O'Brien, globalization is represented through the fact of Conan traveling to India to get the material to make the curtains for his stage. Also, the exotic aspect is portrayed through the somewhat romanticized image on India portrayed in the commercial. The slums are not portrayed, the dress of each Indian is traditional and dressy when this is not the standard every day dress in their country and the overall landscape and imagery is very idealized rather than an actual realistic portrayal of India. The commercial also relates to globalization as showing Conan to be dominant among his surroundings and stimulating the economy by purchasing all the products and effort to make the curtains.